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Everyone loves swearing.


Brief: Putting Duolingo into the hands of 16-22 year olds.

When you start to learn a language, one of the first things you look up is all of the swear words. Duolingo wants to capture this natural curiosity to encourage young people to pick up their phones and download the app.





 



It’s time to talk dirty with Duo.


The campaign begins with a new bonus level launch: “Swear Words”.






Sign up and
start swearing.


Unlock the new lesson for free using our ads.




We’ll place OOH ads in places where
you might want to swear.




Need motivation?


We took inspiration from Duo’s constantly memed passive aggressive notifications and took it to a new level.




Share the Shock


We sent Tik Tok stars some of those notifications and filmed their reactions to get everyone talking.