![](https://freight.cargo.site/t/original/i/4f1815b46f9b1f5fda27f8301d8eeb4b37afd86f6b41a9c8459e8079b4724f8d/Screen-Shot-2023-04-21-at-11.40.37-AM.png)
McDonald’s All American Games 2023
The biggest event in high school basketball.
Our brief this year was to make the 2023 McDAAG games ICONIC.
So we started with a new creative direction based on the host city of
Houston, TX, the city where rocket launches are held.
To help these kids launch their legacies,
we created a look and feel we called GALACTIC MAXIMALISM.
![](https://freight.cargo.site/t/original/i/7fdb3916bf2de6c3a83f154e70199a2696e0f25af2fb4c6f38ec55b05160e4da/Screen-Shot-2023-04-21-at-11.51.15-AM.png)
![](https://freight.cargo.site/t/original/i/ecf9a328e4c104c083dcfe074a100302828f8ba0210904326706175e39b2482a/McDAAG_Concourse-Billboard-R3-HalfSize.jpg)
McDonald’s All Americans
are the Best of the Best.
We wanted to give those 48 players their shine.
To announce who made the cut, we created a Times Square Billboard
to welcome our newest All Americans.
![](https://freight.cargo.site/t/original/i/e8ad300dbdbc98c3121e705c956cd22100b3cb844e2322d3722f224ebb886c13/ezgif.com-video-to-gif-18.gif)
![](https://freight.cargo.site/t/original/i/e865f4ec0621970181a5c28c06216a69926f07c831336c82b5b410b7f2177b6d/ezgif.com-optimize-3.gif)
![](https://freight.cargo.site/t/original/i/fb450b3c512571227dc74086ddae4a6fdf573892756b7c65b723ef6dcfb5c89e/ezgif.com-video-to-gif-20.gif)
Our announcement was even shared
by King James himself
![](https://freight.cargo.site/t/original/i/13f4517cf663deb8383db7f91f69b4ead54f6a1b54bc2b16a450a2eefa45fe89/IMG_9794.jpg)
To hype up the teams coming together,
we created Galaxy Motion Posters
Our clients loved them so much, they wanted their own!
![](https://freight.cargo.site/t/original/i/cdd0dc99578303b6d17fef813521d8a25373c15bb91e92c6c933f6808adc3198/ezgif.com-video-to-gif-15.gif)
![](https://freight.cargo.site/t/original/i/27f6f7ec0031800e9a5b5051fdca9e5ad210c3cf00be2bbc460823135b5f0a30/ezgif.com-video-to-gif-16.gif)
We took fans behind the scenes
and had some hilarious Mic’d Up content
And of course... merch!
![](https://freight.cargo.site/t/original/i/625bee5a56695f3e170d273912cd7534a550e869ea27117d1f66d36b943ef194/Tshirt.gif)
![](https://freight.cargo.site/t/original/i/6150148ba982a3dc5860f0ae3d04be7b0811cad8a5a97ec239ce685b2e8ddf59/Merch.gif)
We created Bootleg-inspired T-shirts
for every player
Finally, it was games day
We were there capturing time warp highlights
As Seen From Space Dunk Cam
![](https://freight.cargo.site/t/original/i/649cebbe73094e0d5caf5240d63fda7b18e261d96b39e3b2ae70f62ed6cf3e0f/ezgif.com-optimize-2.gif)
The results? The biggest games, EVER.
Not only did we sell more tickets than ever,
we crushed our engagement benchmarks, gained 20,000 followers,
and dominated the conversation
![](https://freight.cargo.site/t/original/i/94e9ca9107bd45738500e3e35ecf880032774ed2224f78c34cb542c3311038e5/338430956_1470225300176498_350448767107184527_n.jpg)
![](https://freight.cargo.site/t/original/i/058863b3ebc2ac602939ec62bfb00079b932ae622a8dbc317eb07300d5ed6c93/338454382_707431727845060_943476710814671644_n.jpg)
![](https://freight.cargo.site/t/original/i/ff70c67d2d87c3a01f57b13cd00b4809bc57c1b47970fecf01e3baa16f28f861/338662093_8854165854653857_5782223868274041908_n.jpg)
![](https://freight.cargo.site/t/original/i/3145b199128f2e918f8f7f54678530c3015d46bd183defac690547db7fc01784/338826684_113704885011207_1247976981525999277_n.jpg)
![](https://freight.cargo.site/t/original/i/78e2ff6eb3e7cca661b8ff53340414480bcec14c84c8cb4a6ea1445898f51748/338693857_752542856358773_2186100639510419293_n.jpg)
![](https://freight.cargo.site/t/original/i/9e3b28b55f671b54c3f7e794837e85fe2024489f25997bb47adafe2a32c44ffa/338558330_1397820910965169_2154288679421283415_n.jpg)
We gave basketball culture
exactly what they were looking for
![](https://freight.cargo.site/t/original/i/5c2c27c2a573ba9023fa5b08c3ce1ba425a0df911be7945a19db6b10e6fc8a0a/Snapinsta.app_338364600_1658177697935877_2430162484435991383_n_1080.jpg)
![](https://freight.cargo.site/t/original/i/0ef2ad5c0870ebcfd03fdc294fac46ea9c8cf22d2c1fa0c36d26e5f77436d71d/Snapinsta.app_338449231_6330971316947879_2169903931443189677_n_1080.jpg)
![](https://freight.cargo.site/t/original/i/470a857cd00e58034bb0acdf22592977d29d464d6f9fb76d3e59156dee382ddb/Snapinsta.app_338450704_1158474271493495_1093497684500539618_n_1080.jpg)
![](https://freight.cargo.site/t/original/i/f1df79dd6e4e2f027f96cd20fbfd5d2827454c1f92f1740a7ecdfa4aac2dc1e1/Snapinsta.app_338912182_438872821780672_4547900175305620676_n_1080.jpg)
![](https://freight.cargo.site/t/original/i/165794633538178d6b99e5106b47d107b5b3c5c4e77db4d9c972c87d3b67e35f/Snapinsta.app_338461437_948370716356452_8114707583656888745_n_1080.jpg)
![](https://freight.cargo.site/t/original/i/7dca386b8f78b8cfd266c5df1180ae39861c686290e5bf925074497a9cacaac2/Snapinsta.app_338453266_173040681855642_1241183011868398173_n_1080.jpg)
See you next year
The Team:
Creative Director: Mike Vitiello | Senior Art Director: Charles Lee | Art Director: Julia Muell
Designer: Sabrina Sommer | Copywriter: Tiffany Firebaugh | Lead Editor: Andrew Maclean
Freelance Editor: Francis Rutledge | Videographer: Lanre Danmola | Photographer: @channel_purple