A Legacy of Grit
Distilling a father’s never-quit mindset into a visceral portrait of the Detroit Piston’s star player Cade Cunningham—an anthem on the integrity of the grind.
F-1502026Wieden & Kennedy
Director: Jared Malik RoyalCinematographer: Danyal NiaziProduction Agency: Night ShiftCreative Directors: Dan Peters & Reef Younis
Photographer: VuhlandesColorist: Nick Metcalf, Rare MediumCreative Leads: Matt Simpson & Alice Chiapperini
Producer: Sami SchollSound: Sonic Union, Bad Sound
Copywriter: Daniel KovalevPartners / Producers: Sam Broscoe, Alec SutherlandSound: Sonic UnionEditor: Giovanni AutranExecutive Producer: Michelle CarmanSound Design: Nikolay Antonov
Post Producer: Eric HuPartnerships Producer: Katie TedfordMusic: Kirill Stepanov and Nikolai StepanovEditorial Assistant: Eddy RigaudVFX: PreymakerSound Designer / Mixer: Kelly Oostman