Miami isn’t all beaches and neon.
Our docu-style film follows the Miami Dade Broncos, a community of immigrants who turned off-roading into family.
Because for them, the mud isn’t a hobby, it’s home.
Welcome to the Club.
Bronco2025Wieden & Kennedy
Director: Taimi ArvidsonCinematographer: Andy CatarisanoProduction Agency: Farm LeagueCreative Directors: Dan Peters & Reef Younis
Photographer: Dylan JohnstonContent Director: Don NewkirkCreative Leads: Dylan Simel & Nickolas Sugai
Art Director: Sabrina SommerColor: Rare Medium
Editor: Charlie PorterProducer: Connor DeanSound: Sonic Union