Every Dad has his own pearls of driving wisdom.



What if all of this driving advice was curated in one place for everyone to benefit from?

We asked Ford Employees  and our online Ford Truck fans for the best truck-related Dadvice they’ve received from their father figure.

And then we created the Dadvice Manual.




Ford TrucksFather’s Day 2024Wieden & Kennedy





Made with Sabrina SommerACDs: Nicole Dunham & Matt SimpsonCreative Directors: Dan Peters & Reef Younis