Every Dad has his own pearls of driving wisdom.



What if all of this driving advice was curated in one place for everyone to benefit from?

We asked Ford Employees and fans for the best truck-related Dadvice they’ve received from their father figure.

And then we created the Dadvice Manual.




Ford TrucksFather’s DayWieden & Kennedy





Made with Sabrina SommerACDs: Nicole Dunham & Matt SimpsonCreative Directors: Dan Peters & Reef Younis