Smells like Horsepower
Flowers are nice. Cologne is fine. But for the true motorhead, nothing beats the smell of gasoline and burnt rubber. So we made Burnout ’65, a custom Mustang-inspired candle with Detroit-based scent crafter Detroit Wick. It comes in a tin can made for the garage and melts into a slick pool of black oil.
Mustang2026Wieden & Kennedy
Creative Directors: Dan Peters & Reef YounisStunt Driver: Vaughn Gittin Jr.Agency: Wieden + KennedyCopywriter: Daniel Kovalev
Designer: Sabrina SommerProducer: Sami Scholl
Photographer: Kristin Gladney
Associate Creative Directors: Matt Simpson & Nicole ShultzScent Partner: Detroit WickProduction Partner: RTR Team