WorkAboutIndex


Isaac TeSlaa’s debut lit up Detroit.

Two one-handed catches. Detroit loses its mind. And his name? One of Ford’s biggest rivals.
We didn’t overthink it.

We put him in an all-electric F-150 Lightning and let his name do the talking. By Sunday, it took over.
Shot that morning. Live within the hour.

Then we pushed it further, plugging a catch machine into his truck to answer one thing: What Can’t Teslaa Catch?

Ford Trucks2026Wieden & Kennedy







The internet loved our collab so much they ran with it. Knockoff merch started popping up everywhere.

Proof that when you get it right, the culture keeps it going.


We didn’t chase the moment.
Just caught it.
Creative Directors: Dan Peters & Reef YounisFilm Director: Cooper Gunn DavisDirector of Partnerships: Katie TedfordCreative Leads: Matt Simpson & Nicole Schultz
Film Production Co: Rabbits Black
Head of Communications/PR: Danny HernandezStrategy Director: Kathryn MillerEP: Mike BerginPR Specialist: Zoe CraigManagement Supervisor: Abby PaigeProducer: Ryan HawkinsArt Producer: Christopher GonzalezAccount Supervisor: Megan HuDP: Jeff SukesFilm Producer: Ariana Ekonomou
Campaigns

Mustang Drivers Club
Teslaa Drives a Ford
Miami Dade Broncos
Arc & Iveagh
48 Hours
Dadvice
Owner’s Stories
McDonald’s All American Games

Side Projects

Mouthful
Rat in Me Kitchen
The Quarantine Zine
On The Rag
Substack