Built for the Bold"Fully Loaded" is a series that follows real drivers with passion-filled lives and action-ready Broncos as they showcase how Ford Accessories
empower them to conquer nature’s wildest challenges.

In our debut episode we meet Tyler McCaul,a mountain biker, daredevil, and Moab local. 
With his tricked-out Bronco as his basecamp, Tyler tears up the rugged terrain and proves that when you're fully loaded, there’s no adventure you can’t handle.

Ford Bronco2024Wieden & Kennedy





Director: Tucker Phillips
Creative Directors: Dan Peters & Reef Younis
Photographer: Neal Handloser
ACDs: Nicole Schultz & Matt Simpson
Production Agency: Dress Code
Made with Sabrina Sommer