The most important event in high school basketball.The biggest names in high school basketball. The brightest stage in the game. And a city built for liftoff.
When the Games touched down in Houston, we cranked the energy to the stratosphere with a look we called Galactic Maximalism, a launchpad for future legends.
McDonald’s All Americans
are the Best of the Best.
We wanted to give those 48 players their shine.
To announce who made the cut, we created a Times Square Billboard
to welcome our newest All Americans.
are the Best of the Best.
We wanted to give those 48 players their shine.
To announce who made the cut, we created a Times Square Billboard
to welcome our newest All Americans.
Our announcement was even shared
by Lebron James himself
by Lebron James himself
To hype up the teams coming together,
we created Galaxy Motion Posters.
we created Galaxy Motion Posters.
Our clients loved them so much, they wanted their own!
Finally, it was time for the games.
The results? The biggest games, EVER.
Not only did we sell more tickets than ever,
we crushed our engagement benchmarks, gained 50,000 followers,
and dominated the conversation.
We gave basketball culture
exactly what they were looking for.
See you next year.
Videographer: Lanre Danmola
Editor: Andrew Maclean
Photographer: @channel_purple