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Power Runs in the Family
Electrician Lexi Abreu is carrying forward a generational legacy, breaking ground in a male-dominated trade and driving it all with the strength of her Ford truck.


Owner StoryPhotographer: Emiliano GranadoWieden + Kennedy


“I come from a long line of Ford Truck driving electricians — it’s in my blood.“ - Lexi 
“Restoring old trucks feels just like electrical work. It’s about problem solving, it’s patience, and it’s bringing something back to life with your own hands. 

The work is tough but so am I,
I wouldn’t have it any other way.”
- Lexi



Made with Sabrina SommerCreative Directors: Dan Peters & Reef YounisMore Owner Stories 
Campaigns

48 Hours
Dadvice
Owner’s Stories
Fully Loaded
McDonald’s All American Games

Side Projects

Mouthful
Rat in Me Kitchen
The Quarantine Zine