We’re nothing without the people who drive us.Honest, human, and driven, this series celebrates the people who make Ford more than a nameplate.


Lexi the ElectricianPhotographer // Emiliano Granado
‘78 F-250
Gynai the Next in LinePhotographer // Nicholas Maggio
 ‘68 Mustang




Jason the WoodworkerPhotographer // Carlos Jaramillo
‘22 F-350





Made with Sabrina SommerCreative Directors: Dan Peters & Reef YounisWieden + Kennedy